CBMI’s research is at the forefront of international research and is conducted in close collaboration with both business and public organisations.
Business model innovation is a key strategy for businesses to stay competitive in today’s dynamic market environment. It involves addressing the customer value proposition and the processes of value creation and value capture.
- The Value Proposition is a promise of resource integration and alignment that offers a superior value package to targeted stakeholders.
- Value Creation is the process of increasing value generation.
- Value Capture is the process of securing returns from the value created and distributing those returns among the participating actors.
Business model innovation is about more than just designing new processes. It’s about ensuring these processes are adaptable, aligned, and can work across organisational boundaries. It involves a shared commitment to creating value and ensuring its fair distribution. In essence, it’s not just about what we create, but how we create and share it. This holistic approach is what sets successful businesses apart.
Research is primarily carried out across three research tracks:
- Servitization, customer solutions, and service business models
- Proactive market strategies
- Value chain sustainability
For any questions, please contact the director of the centre, Professor Christian Kowalkowski, or any of the senior researchers responsible for the research tracks.
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